ELTA PRO Challenge media pool tournament a roaring success

Accompanying the press launch of its VISIONPRO and VXPRO product ranges, ELTA Automotive held an on-site pool tournament for the visiting journalists, which saw several inter-company battles and the pairing up of former colleagues.

Representatives from the majority of the mainstream UK-based trade media attended the event and following the launch presentation made by Managing Director, Ian Hallam, the first-round matches got underway, with Auto Repair Focus’ Phil Curry taking on PMM Online editor, Daniel Cross in the opening encounter.

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ELTA ASSIST – PRO Brand Support

Despite the quality of the product or the depth of the range, without the correct support, a brand will never fulfil its potential.

ELTA is therefore very aware of the need to underpin its products with a comprehensive support structure that allows it to develop the overall product offering and help customers build their sales.

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ELTA Share Views on the Automotive Aftermarket

During the last five years in particular, there has been a significant shift in the structure of the UK aftermarket. Buying groups have become more powerful and the ‘big three’ – GPC (Alliance Automotive Group), LKQ (ECP) and Uni-Select (Parts Alliance) – now dominate the market.

Although ELTA is proud to supply each of these groups, their buying power is naturally huge and enables them to offer their members prominent, original equipment (OE) brands, at the lowest possible prices. As a result, independent motor factors can no longer compete on price with these OE brands.

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