ELTA News

LTA Automotive, the official Lucas Vision Licensee for the UK and Europe, is excited to announce the availability of the new Lucas AirFLEX+ Multi-Fit Wiper Blades. Building on the success of the Lucas AirFLEX Direct-Fit range, the AirFLEX+ wiper blades incorporate the same advanced flat blade technology and high performance, now enhanced to offer distributors a solution that maximises vehicle coverage while minimising stock holding.

The innovative AirFLEX+ system is designed to fit the five most common wiper arm types with just one adaptor. Additionally, it includes two retro-fit adaptors for traditional hook and bayonet arms, accommodating a total of seven arm types with only three adaptors. This intelligent design not only simplifies the fitting process but also reduces plastic waste.

Mirroring the Direct-Fit range, the AirFLEX+ blades feature an aerodynamic central spoiler that provides effective downforce for both left and right-hand drive vehicles. The blades are coated with Graphene for ultra-quiet operation and include a wear indicator dot that changes colour as the blades age, allowing drivers to easily monitor their condition at a glance.

To showcase the ease and efficiency of the new AirFLEX+ system, we have produced a fitting video available here: 

Each box includes a QR code linking to the video fitting guide, ensuring a quick and easy installation process.

For more information, contact the ELTA Automotive team.

ELTA Automotive has been awarded a new contract with Halfords, the UK’s leading provider of motoring and cycling products and services, supplying automotive bulbs into all stores throughout the UK and Ireland.

In its role as an official licensee for the trusted Lucas brand, ELTA will be supplying Halfords stores across the UK and Ireland with premium Lucas bulbs, whilst also providing Halfords’ exceptional own branded range.

This strategic partnership highlights the strength of the iconic Lucas brand and is testament to ELTA’s delivery of premium quality automotive products.

Tim Brotherton, Marketing Manager for ELTA Automotive commented:

“Lucas has been lighting our journeys for over 140 years. Long before the Ford Model T, even before the first Mercedes ‘horseless carriage’, there was Lucas. In recent years the brand has found great success amongst the automotive trade. Supply into the Halfords network will now provide a direct platform for drivers to access the iconic brand that they know and love”

Under the contract, ELTA will supply over 5 million bulbs annually to Halfords’ network of nearly 400 stores across the UK and Ireland.

A pivotal factor in forging the new partnership was the shared vision and commitment to environmental sustainability. Elta Automotive closely matched Halfords’ environmental asks, leading to the removal of all plastic packaging from Lucas and Halfords bulbs range.

Yousaf Kharal, Buyer for Halfords commented:

“Based on calendar year 2023 sales, we estimate we will remove 28 tonnes of plastic from the supply chain each year by moving to 100% plastic free packaging with ELTA. This is the equivalent weight of two fire engines! A huge win for Halfords and in no small part down to ELTA’s hard work in enabling us to achieve this goal”

The partnership with Halfords has solidified ELTA Automotive’s position as a premier supplier and expedited the company’s plans for sustainable growth. Craig O’Neil, Director of Sales for ELTA, affirmed: 

“Collaborating with Halfords’ team of ESG experts has been incredibly rewarding for ELTA. Our focus on the needs of distributors, fitters, and drivers has been unwavering, and this partnership places us in an even stronger position for sustainable growth.”

For media inquiries, please contact:
Tim Brotherton
Marketing & Communications Manager at ELTA Automotive Ltd 
Email: tim.brotherton@elta.co.uk

About ELTA Automotive:

ELTA Automotive is a leading provider of automotive components, offering a diverse and high-quality product portfolio. With a commitment to quality and customer satisfaction, ELTA Automotive continues to be a trusted name in the automotive industry.