Despite the quality of the product or the depth of the range, without the correct support, a brand will never fulfil its potential.
ELTA is therefore very aware of the need to underpin its products with a comprehensive support structure that allows it to develop the overall product offering and help customers build their sales.
During Automechanika Birmingham in June, ELTA Automotive Ltd will be marking its 25th anniversary by showcasing the two product lines (vision and electrical) it has introduced under its new ELTA PRO brands.
During the last five years in particular, there has been a significant shift in the structure of the UK aftermarket. Buying groups have become more powerful and the ‘big three’ – GPC (Alliance Automotive Group), LKQ (ECP) and Uni-Select (Parts Alliance) – now dominate the market.
Although ELTA is proud to supply each of these groups, their buying power is naturally huge and enables them to offer their members prominent, original equipment (OE) brands, at the lowest possible prices. As a result, independent motor factors can no longer compete on price with these OE brands.
After replacing engine management components, many vehicles will require a reset of the parameters to tell the ECU that a new part has been fitted. Without this, the ECU will believe that the engine is still running with faulty sensors and will default back to data already received before the replacement. This causes the vehicle to run poorly, normally with the Malfunction Indicator Lamp on and the fault code still logged in memory.
Reset parameters as follows
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