ELTA Put PRO Brands Centre Stage at Automechanika Frankfurt

Automechanika Frankfurt is the world's leading trade fair for the automotive service industry. In 2018 the biennial trade fair will be celebrating its 25th anniversary with a host of new themes and REIFEN as a co-located show.

2018 also marks the 25th anniversary of ELTA Automotive and the company will be putting their new VisionPRO and VXPRO product ranges on centre stage at the Messe Frankfurt for the first time.

Occupying a prime position on stand G41 at the heart of the prestigious Hall 3.0; ELTA will look to replicate the success of the UK launch at Automechanika Birmingham in June. Speaking at the time director Ian Hallam said "Overall it’s just been a fantastic experience. We’ve had a great reception from all the customers - new and existing."

ELTA's mission in Frankfurt will be similar. Develop relationships with existing European customers and forge new relationships with potential new distributors from around the globe. The exhibition will provide visitors with a chance to get 'hands-on' with the new products and see the quality and versatility of the new PRO brands first-hand.


An extensive range of vehicle lighting and vision products developed specifically for the independent aftermarket. Striking a perfect balance of high quality and realistic pricing to create a formidable lighting and vision offering including bulbs, wiper blades and mirrors.


ELTA Automotive’s VXPRO Sense and Control range delivers an unrivalled range of engine management, ignition, drive, fuelling and vehicle control components. The range has been designed and engineered to meet the specific demands of automotive aftermarket professionals for original equipment matching performance at sensible prices.


ELTA will continue their SEE | SENSE campaign into Europe at Automechanika Frankfurt. Further enforcing the benefits of the combined PRO ranges.

ELTA Automotive’s VisionPRO and VXPRO product ranges pair effortlessly to create one of the most formidable aftermarket parts ranges in the automotive industry.

The combined offering is one of premium quality and positioned at a realistic price point and meets customer demand for a broad range of products under a single, consistent brand image and sourced from a single supplier with serious pedigree and a wealth or expertise.

Save valuable time and consolidate marketing activities across a huge range of vehicle lighting, electrical and electronic components from ELTA's PRO range.


ELTA will be hosting a competition from the stand (G41) that will pit players against one another in a quest to find the contestant with the quickest reaction time. The winner will be the proud owner of a new Apple iWatch Series 3! Make sure you visit ELTA 3.0 G41 to see if your senses are quick enough for our leaderboard.