Make your retail bulb sales shine with Lucas

Long before the Ford Model T, even before the first Mercedes ‘horseless carriage’, there was Lucas.

Established in 1872, the same year that the first petrol engine was patented; Lucas has had a profound impact throughout the history of vehicle lighting.

Today the iconic Lucas brand is still the first choice for many automotive aftermarket professionals and Lucas bulbs can be found in motor factors, garages and workshops throughout the globe.

With Lucas single boxed and trade (10) packed bulbs continuing to perform exceptionally well for motor factors and garages; Lucas Vision Licensee, ELTA Automotive have turned their attention to the brands retail offering.

“With an increasing number of approvals from retail focussed buying groups, ELTA has seen a significant rise in demand for hanging clam packed bulbs” says Tim Brotherton, marketing manager at ELTA Automotive.

“We are welcoming aboard significantly more retail orientated businesses who see the huge potential benefits of selling a highly recognised British brand like Lucas to UK drivers. So, to ensure those benefits are realised for our distributors, we’ve completely overhauled Lucas retail products with improved quality and a sharp image for maximum effect.”

Lucas wiper blades were the first products to benefit from the retail focus and response has been phenomenal, with demand exceeding initial expectations. ELTA has now relaunched the Lucas retail clammed bulb range and like the wipers, it has seen substantial improvements starting with the core product. Following recent improvements made to the boxed bulb range, the retail offering now boasts improved E1 marked halogen bulbs. E1 marked bulbs are certified in Germany, a country highly regarded for its stringent testing.

The range has also been carefully reconsidered using vehicle parc data and customer feedback. All of the best-selling bulbs remain whilst some increasingly obsolete references make way for rising stars like the LLB711 H11 headlight bulb, the LLB385 red rear lamp, the capless LLB955 and the in-demand LLB501A amber indicator to name just a few. The result is a highly effective, profit generating range, ready to meet customer demand.

With these strong foundations in place, the most noticeable difference is the striking new packaging design. The iconic green Lucas logo sits loud and proud playing to the brands enviable levels of recognition. Whilst clear referencing above the euro slot makes display and identification easier than ever.

Finger shredding plastic clamshells have been replaced with a new user and environmentally friendly cardboard solution. The card outer offers a premium tactile finish that encases a plastic blister to maintain the highest levels of protection for the bulb in a retail environment.

Recently conducted research showed that Lucas sits amongst the most recognisable brands in the automotive industry. This is an especially important factor in retail environments and combined with quality product, a perfectly tuned range and a striking new look, the new Lucas retail bulb range is set to become a truly formidable offer.

Contact the ELTA sales team to see how the Lucas brand can boost your bulb sales. Call 01675 466 999 or email sales@elta.co.uk