A growing range of classic car components is now available to motor factors and specialist distributors from ELTA Automotive. Quality components immaculately presented with a striking new brand, embossed packaging, branded waxed paper wrap, hand signed quality cards and gold foil seals. Discover more at www.prideclassic.co.uk
King of Classics
The Pride brand was born from a love of classic cars and an expertise in automotive components.
We understand what it takes to deliver trusted, reliable parts. But more importantly we understand what it means to classic car enthusiasts to maintain and restore their pride and joy.
With a clear focus on British classic cars, our classic parts range benefits from expertly crafted components, packaged with care and presented with genuine pride.
Pride is a brand with Great British values, a brand that becomes part of every customer's individual journey. Crafting high standards with fair pricing is key to our success and the enjoyment of enthusiasts the world over.
Our brand tagline says it all...
"We take pride in your joy"
This is only the start…
The Pride brand launches with a comprehensive range of classic ignition components and bulbs. The portfolio will expand rapidly with the regular introduction of new product groups. Look out for future additions including belts, gasket sets, lighting and more.