Triple Appointment Highlights Bright Future

ELTA New Team Members

The impressive momentum that ELTA Automotive Ltd has gained during an exciting 2018, shows no sign of slowing down as the ‘champion of the independent’, has recruited three experienced aftermarket ‘heavyweights’ for its senior sales and commercial roles, to strengthen the already experienced team.

In the space of a month, the company has reappointed Stuart Poole as commercial manager and Mike Ballinger as its director of sales for Europe, as well as recruiting Craig O’Neil as the director of sales in the UK and Ireland.

Commenting on the triple appointment, ELTA’s Managing Director, Ian Hallam said: “A monumental year for the business, which began with the launch of our premium quality VISIONPRO and VXPRO brands and continued with the conclusion of our management buyout (MBO), has culminated in the addition of three key personnel, who together, will ensure that our upward trajectory remains on course for the long term.”

Mike has been in the industry for more than 30 years and was a key player at ELTA during its dramatic rise in the early 2000s. Having spent time with leading brands such as ECOBAT and TRICO, he has a wealth of aftermarket knowledge.

After cutting his teeth in the franchised dealer sector, Craig spent more than 11 years with Ring, initially as an area sales manager. His rise through the ranks encompassed roles including business development manager and latterly, key accounts manager, thus emphasising his obvious aftermarket acumen.

Stuart has re-joined the business after spending a year of invaluable experience at ATS Euromaster, which allows him to bring another dimension to the overall team.

Both new directors were keen to express their confidence in the company and belief that ELTA is on the cusp of a particularly exciting period of its 25-year history, which will see it grow rapidly as it responds to the opportunities its recent development and repositioning has made possible in the UK and crucially, Europe.

“It was obvious from the moment Ian announced the MBO, that with business partner Vladimir Palacka alongside the rejuvenated team, ELTA had recaptured the spirit that led to its initial success,” explained Mike.

“With complete control of the Lucas bulb, wiper and switchgear programmes across all markets, we are in a fantastic position to offer a tremendous range with unrivalled heritage, which will open many doors for us to introduce our own VXPRO and VISIONPRO brands. With this combination, we can not only offer a complete engine management solution, but are able to introduce complementary products, such as our new heater resistors/controllers and brake wear sensors, quickly and effectively.”

Continuing the theme, Craig added: “With a reinvigorated team and a multi-brand offering, the ELTA proposition is powerful and appealing to independents looking for a business that is on their wavelength and cares about their interests.

“We understand the market and are flexible, so are able to offer a tailored approach that allows them to take advantage of the real opportunities that exist. This way, both sides benefit and both businesses grow, which is how solid relationships and long term business partnerships are won.”

The final word goes to Ian: “With our VISIONPRO/VXPRO programme and the Lucas brand in our armoury, ELTA provides a premium quality solution for the independent wholesaler and their workshop customers. With such an offering we also need the very best in personnel and with the appointment of Craig and Mike to head our UK and European sales teams and Stuart as commercial manager, we now have the complete proposition.”