CHAMPION THE
AFTERMARKET

Be the competition.

Your customers count on you. Count on ELTA for trusted parts and practical support to help you win business, protect margin and grow.

Built for the independent aftermarket

Win customers. Protect margin.
Drive growth.

Our mission is to help you become a champion of the aftermarket. We bring together VXPRO electrics and electronics, Serck Automotive heating and cooling, and Lucas Vision, giving you a wider range of trusted parts from ELTA—with the guidance to stock, sell and fit them confidently.

01 / WIN CUSTOMERS

Give customers a reason to return.

Deliver the quality and value your customers expect, backed by support for the people supplying and fitting the parts.

  • Dependable parts for everyday repairs
  • Help with identification and fitting queries
  • Service that supports trust and repeat business
Start winning customers →
02 / PROTECT MARGIN

Stay competitive. Keep your margin.

Offer an aftermarket alternative that balances performance and price, helping factors and garages build sustainable businesses.

  • A practical alternative to OE-branded parts
  • Stock choices informed by demand
  • Support for competitive, profitable repairs
Protect your margin →
03 / DRIVE GROWTH

Turn the right range into more business.

Meet more of your customers’ needs with trusted brands, backed by the tools and expertise to stock confidently, raise awareness and sell through.

  • A wider choice of trusted aftermarket parts
  • Free expert TechASSIST support
  • StockASSIST and BrandASSIST services
Start your journey today →

Trusted brands. More opportunities.

A wider range. One team behind you.

Give your customers more reasons to choose you. Build your range around three trusted names, with ELTA’s team helping you find the right fit for your business.

VXPRO

Electrics & electronics

Support everyday diagnosis and repair with electrical and electronic replacement parts, backed by ELTA’s product knowledge and technical guidance.

Explore VXPRO →

Serck Automotive

Heating & cooling

Help your customers keep vehicles at the right temperature with Serck Automotive heating and cooling parts and support from the ELTA team.

Explore Serck Automotive →

Lucas Vision

Lighting & visibility

Meet your customers’ lighting and visibility needs with Lucas Vision products, supplied by ELTA under licence from brand owner ZF.

Explore Lucas Vision →

Your ambition. Our support.

You champion your customers.
We’re here to back you.

You face pressure to deliver quality, availability and value every day. ELTA is here to guide you with dependable parts, practical advice and support built around your business—so you can earn your customers’ trust and compete with confidence.

For the factor

A range and support package built around the needs of your business and your garage customers.

  • VXPRO electrics and electronics, Serck Automotive heating and cooling, and Lucas Vision
  • Technical support for your team and the technicians fitting the parts
  • Tailored stocking recommendations through StockASSIST
  • Marketing materials and campaign support through BrandASSIST
Discuss becoming a stockist

For the garage

Dependable replacement parts through the independent supply chain, with help when you need it.

  • Competitive parts for your customers’ repairs
  • Free TechASSIST support by telephone and WhatsApp
  • Help with part identification and fitting queries
  • Access to the campaign brands through motor factors and distributors
Find a supplier

More than parts

Expertise that works alongside you.

ELTA’s ASSIST services help independent businesses identify the right components, choose stock and reach customers.

TechASSIST

Expert support for distributors, garages and technicians, covering part identification and fitting advice by phone and WhatsApp.

Explore TechASSIST →

StockASSIST

Tailored stock recommendations informed by vehicle parc data and sales demand, with your budget and business in mind.

Explore StockASSIST →

BrandASSIST

Marketing and design support to help distributors promote their range, connect with garages and build awareness.

Explore BrandASSIST →

Working together

A stronger independent aftermarket.

We work with motor factors, distributors and industry partners to support the businesses that keep vehicles on the road. Discover the relationships behind ELTA’s place in the aftermarket.

Meet our partners

Your questions answered

Your campaign questions, answered.

Who is ELTA Automotive?

ELTA Automotive Limited, part of ELTA Europe, supplies motor factors and trade distributors across the UK and European aftermarket. Established in 1993, ELTA owns VisionPRO, VXPRO, Pride and Serck Automotive, and supplies Lucas vision products, spark plugs and glow plugs under licence from ZF.

Which brands are part of the campaign?

Champion the Aftermarket brings together VXPRO electrics and electronics, Serck Automotive heating and cooling, and Lucas Vision. Together, they give you a wider choice of trusted aftermarket parts from ELTA, supported by our product knowledge and ASSIST services.

Where can I buy the campaign brands?

ELTA supplies VXPRO, Serck Automotive and Lucas Vision through motor factors and distributors. If you run a garage or workshop, ask your usual factor or contact ELTA for help finding a supplier. Motor factors can contact us to discuss stocking the range.

What technical support is available?

TechASSIST provides free product support for distributors and the technicians fitting the parts we supply. For identification or fitting advice, call 01675 437 429 or visit the TechASSIST page for contact options.

Can you help me choose and promote my stock?

Yes. StockASSIST helps develop a range around demand and your budget, while BrandASSIST provides marketing and design support to help you promote it.

Where can I find the catalogue?

Use ELTA’s online catalogue to explore the range and look up part information.

What warranty applies to the products?

Warranty terms vary by brand and product. VXPRO offers a five-year warranty, subject to applicable terms and conditions; this does not extend automatically to Serck Automotive or Lucas Vision. Contact ELTA to confirm coverage and the claims process for your product.

Champion the aftermarket

Ready to be the competition?

Your next chapter starts with the right support. Tell us about your customers and your ambitions. We’ll help you choose the products, stock and support to move your business forward.

Build your range with ELTA