ELTA Celebrates 25 Years with Successful PRO Brand Launch at Automechanika Birmingham

Automechanika Birmingham 2018 gave ELTA the perfect platform to celebrate its 25th anniversary. The company unveiled its new PRO brand portfolio and launched the See | Sense campaign.

The event marked the first public showing of two focused product ranges: VisionPRO for vehicle vision products and VXPRO for electrical sense and control components.

ELTA created these brands to meet the changing needs of the independent aftermarket. VisionPRO and VXPRO provide workshops with high-quality, reliable products to stay competitive in a fast-evolving market.

The new brands attracted a lot of attention during the event. Visitors, both existing and new customers, praised the clear branding and the wide product range. The trade press coverage before the show helped build interest, which continued to grow at the event.

Speaking from the stand, ELTA Managing Director Ian Hallam shared his enthusiasm:

"It’s been a fantastic experience. The response from customers — both new and long-standing — has been overwhelmingly positive. The brand image has really resonated, and feedback on the look and content of the ranges has been exceptional. We’ve also been very pleased with the footfall and level of engagement on the stand.”

"Automechanika Birmingham has provided an excellent launchpad, and we’re excited to continue the momentum as we look ahead to Automechanika Frankfurt.”

ELTA would like to extend a sincere thank you to everyone who visited the stand and supported the PRO launch. With VisionPRO and VXPRO now live, the company is focused on delivering real-world solutions to the modern aftermarket — helping workshops See | Sense like never before.

We look forward to seeing you at Automechanika Frankfurt from 11-15 September at Messe Frankfurt, Germany. Get your tickets here: https://automechanika.messefrankfurt.com/frankfurt/en.html

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