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April 10, 2018
Even with a great product and a broad range, success isn’t guaranteed. Without the right backing, a brand can still fall short, which is why ELTA ASSIST aftermarket support is essential to unlocking full potential.
That’s why ELTA backs every product with a robust support framework—helping customers grow their business while strengthening the overall product offering. This commitment comes to life through ELTA ASSIST, a programme built around three core services: BRANDASSIST, STOCKASSIST, and TECHASSIST.
Each arm of the programme draws on ELTA’s market insight, technical expertise, and in-house resources to help customers meet the current—and future—challenges of the aftermarket.
BRANDASSIST: Building Brands That Stand Out
Whether creating a brand from scratch or managing an established identity, ELTA knows how vital branding is to business success. The company’s in-house team of marketers, brand managers, and designers are on hand to help with brand creation, development, and campaign delivery.
From logos and packaging to websites and advertising, BRANDASSIST acts as an extension of the customer’s own team—helping to build a brand that gets noticed and drives sales.
STOCKASSIST: Smarter Stock Decisions
As vehicles grow more complex, so do the product ranges needed to support them. That means more stock-keeping units (SKUs) and tougher decisions for motor factors.
STOCKASSIST is designed to make those decisions easier. It helps customers invest in the right SKUs, manage inventory levels, and avoid tying up cash in slow-moving lines. With regular reviews and proactive switching of stock to meet changing demand, STOCKASSIST improves stock efficiency and return on investment.
TECHASSIST: Practical Training and Technical Support
Training and technical support are more important than ever. Workshops across the UK are dealing with a fast-evolving vehicle parc, and they need the knowledge to keep up.
TECHASSIST helps bridge that gap. For motor factors and distributors, the programme offers product training and business development. For technicians, it focuses on hands-on, installation-related content.
Modules cover core topics like:
- Engine Sense and Control (ignition systems)
- Exhaust Sense and Control (emissions)
- Airflow Sense and Control (induction systems)
- Vehicle Lighting and CANbus compatibility
Other modules include introductory training on engine management, lighting, and wipers, plus sales support tools like garage workouts and technical insight for field teams.
Live at Automechanika Birmingham: TECHASSIST in Action
ELTA will showcase its TECHASSIST programme at Automechanika Birmingham, where Programme Manager Alan Povey will host two presentations in the Technical Training Hub, located in the event’s Garage Quarter.
Alan’s sessions will highlight why proper diagnostics must come before parts replacement. Using real-world examples—like the commonly misdiagnosed air mass meter—he’ll show how structured diagnostic procedures save time, improve workshop efficiency, and ultimately reduce costs.
Get your Automechanika Birmingham 2018 ticket here
Supporting Independents for a Better Aftermarket
Through ELTA ASSIST, the company continues to live out its core mission: supporting independent businesses for a better aftermarket. By empowering customers with tools to brand, stock, and serve smarter, ELTA is not only building better businesses—it’s helping to futureproof the industry.
About ELTA Automotive
ELTA Automotive is a leading provider of automotive components, offering a diverse and high-quality product portfolio. With a commitment to quality and customer satisfaction, ELTA Automotive continues to be a trusted name in the automotive industry.
For media inquiries, please contact:
Tim Brotherton
Marketing & Communications Manager at ELTA Automotive Ltd