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January 10, 2025
As a leading supplier of automotive bulbs to the aftermarket, ELTA Automotive is steadfast in its commitment to delivering exceptional quality, outstanding performance, and uncompromising safety standards.
“At ELTA, we’re immensely proud to support the aftermarket, providing a real alternative to OE products that empowers distributors to remain competitive and win business from main dealers,” says Tim Brotherton, Marketing Manager at ELTA Automotive. “We believe choice is essential—one price point cannot meet the diverse needs of the market.”
While the company champions affordability, it never compromises on quality or safety. ELTA works closely with key global manufacturing partners. This ensures every product—whether bulbs, emission sensors, or brake pad wear indicators—meets top standards for performance and environmental responsibility.
Unquestionably this focus on quality has earned the trust of major industry names. These include the 150-year-old Lucas brand and Halfords, with over 400 retail outlets. ELTA is also approved by international buying groups like Global One Automotive.
So, ongoing success allows ELTA to reinvest in innovative projects. This reinforces confidence in its expanding product range.
A State-of-the-Art Light Testing Facility for 2025
In 2025, ELTA will unveil one of the few light measurement and photometry test facilities in the UK and Europe. Built with input from expert manufacturing partners and a no-compromise approach, the new site strengthens ELTA’s focus on quality and advanced testing.
At its core is a cutting-edge 5-megapixel imaging photometer. Paired with a matched lens and Sony’s latest Pregius CMOS sensors, it allows ELTA to precisely measure light output and beam patterns. The system ensures full compliance with Regulation 112 and upholds the highest product standards..
“All ELTA bulbs are manufactured to meet regulation R37 standards and achieve e-mark status,” explains Brotherton. “Key aspects of R37 compliance, such as geometry, photometry, and performance metrics like wattage, luminous flux, and kelvin temperature, are rigorously tested by our manufacturing partners throughout manufacture and beyond. At our new facility, we can now test bulb performance in headlamps to ensure compliance with Regulation 112, verifying optimal light output and precise beam patterns.”
Demonstrating Technical Prowess
The extensive space dedicated to the facility highlights ELTA’s unwavering commitment to quality and innovation. Purpose-built for the new equipment, the area is powered by a dedicated programmable AC power source to maintain a controlled environment and consistent testing conditions.
This investment reinforces ELTA’s reputation as a trusted aftermarket partner, capable of meeting and exceeding the standards of both OE and competitor products.
Ensuring Road Safety
Road safety is central to ELTA’s mission. The new testing facility ensures that light is directed precisely where it’s needed—on the road—while avoiding prohibited beam cut-off areas that cause glare. This precision helps protect other road users from being dazzled, enhancing safety for everyone.
“Our advanced testing processes ensure ELTA bulbs deliver clear visibility for drivers while safeguarding the safety of others” says Brotherton.
Inspiring Confidence in the Aftermarket
In 2025, ELTA plans to invite customers, key industry figures and the trade press to visit the new testing facility. They hope to offer distributors a firsthand look at the company’s technical capabilities. These visits will serve to reinforce the importance of championing the automotive aftermarket while building trust and confidence in ELTA’s products.
“Our new light testing facility isn’t just about advancing our capabilities—it’s about inspiring our customers and distributors,” concludes Brotherton. “We want to demonstrate that exceptional quality, performance, and safety are achievable without compromising on affordability or the freedom of choice that defines the aftermarket.”
About ELTA Automotive
ELTA Automotive is a leading provider of automotive components, offering a diverse and high-quality product portfolio. With a commitment to quality and customer satisfaction, ELTA Automotive continues to be a trusted name in the automotive industry.
For media inquiries, please contact:
Tim Brotherton
Marketing & Communications Manager at ELTA Automotive Ltd