SEE | SENSE: Introducing VisionPRO and VXPRO from ELTA

ELTA Automotive is gearing up to take pole position at Automechanika Birmingham, as it celebrates its 25th anniversary with the launch of two new product ranges: VisionPRO and VXPRO.

Developed in direct response to the challenges facing the independent aftermarket, VisionPRO and VXPRO deliver quality, reliability, and value—priced to reflect today’s market conditions and backed by a broad, consistent range from a single trusted supplier.

Each range draws on ELTA’s 25 years of expertise in lighting and electronics, giving customers the tools they need to stay competitive in a fast-changing landscape.

VisionPRO – Driving Vision: “See”

Focused on visibility and safety, the VisionPRO range includes:

• Bulbs – Standard, halogen, upgrade, HID and LED, available in 6V, 12V and 24V
• Mirrors – Replacement glass, units, covers, and indicators
• Warning and Safety Lighting – Beacons and emergency lights
• Wiper Blades – Conventional, flat, hybrid, and rear blades

VXPRO – Sense and Control Electronics: “Sense”

VXPRO covers a wide array of engine management and vehicle control components:

• Engine Management – Sensors, valves, throttle bodies, and more
• Fuelling Components – Fuel pumps, sender modules, swirl pots
• Ignition Components – Coils, HT leads, and traditional parts
• Vehicle Management – ABS, brake wear, steering, parking sensors and more
• Window Lift Regulators – Mechanisms, motors, kits

Although both ranges share the ‘PRO’ branding, their distinct names help clarify each offer’s purpose while maintaining focused brand integrity.

Built for the Aftermarket

Every product in the VisionPRO and VXPRO ranges matches original equipment performance. All parts undergo rigorous testing during manufacturing and again at ELTA’s in-house test facility.

VisionPRO bulbs, for example, are tested for brightness, colour, lifespan, geometry, vibration resistance, and coating quality.

Building on the success of the three-year Lucas Electrical warranty, VXPRO products now come with a market-leading five-year ‘no quibble’ warranty, excluding labour and wear-based items like brake sensors. This bold move highlights ELTA’s confidence in its product quality.

Premium Packaging That Delivers

Both ranges feature high-end packaging designed to inspire trust and offer maximum protection.

• VisionPRO uses matte-laminated cards, with options including single-boxed, trade 10-packs, clam cards, and luxury retail packs for upgrade bulbs.
• VXPRO includes holographic authenticity stickers, QR codes linking to technical data, and magnetically shielded bags to protect sensitive electronics.

Every VXPRO box also includes a quality assurance card with a link to TECHASSIST, offering extra technical support when needed.

Join us at Automechanika Birmingham 2018 from 5-7 June at the National Exhibition Centre. Get your tickets here: https://automechanika-birmingham.uk.messefrankfurt.com/birmingham/en.html

And if you re in Germany in September, join us for Automechanika Frankfurt 2018 from 11-15 September at Messe Frankfurt, Germany. Get your tickets here: https://automechanika.messefrankfurt.com/frankfurt/en.html

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