Champion the Aftermarket with VXPRO

Be the Competition: How VXPRO Is Helping Garages Take Back Control

In today’s aftermarket, independent businesses face growing pressure — from customers expecting the highest quality components at the lowest possible price to franchised dealers benefiting from pricing advantages and manufacturer backing.

At ELTA, we believe it shouldn’t be this hard to compete.

Championing the Independent Aftermarket

ELTA understands the independent aftermarket because it lives and breathes it. As a long-standing British automotive component specialist, ELTA works directly with motor factors and workshops across the UK and beyond. It sees the challenges garages face — and that’s exactly why VXPRO exists.

VXPRO isn’t just another parts brand. It’s a commitment to choice, value, and quality. The parts are engineered to perform just like the original, but priced to protect your business — not squeeze your margins. And that’s what makes the difference.

Together, we can champion the aftermarket with VXPRO and create a fairer, stronger future for independents across the industry.

An assortment of automotive parts including a window regulator, blower motor, throttle body, sensors, wiring harnesses, and other mechanical and electronic vehicle components.

WIN CUSTOMERS.
DELIVER THE QUALITY YOUR CUSTOMERS EXPECT

Engineered to deliver the performance your customers can demand at a price that keeps them coming back.
Helps build trust, loyalty, and repeat business.
Supports a professional reputation with quality parts that fit right, first time.

PROTECT MARGIN.
STAY COMPETITIVE WITHOUT SACRIFICING YOUR MARGIN

Priced to give garages and factors a fair, sustainable profit.
Reduces reliance on high-cost original equipment branded parts without compromising customer satisfaction.
Helps you stay competitive in a market where every penny counts.

DRIVE GROWTH.
THE RIGHT PRODUCT AND PRICE TO WIN MORE BUSINESS

Backed by a 5-year warranty and FREE expert TechASSIST support.
Builds long-term relationships with customers through consistency & trust.
Supported by marketing and stock solutions that enable you to scale sustainably.

VXPRO exists to empower the independent aftermarket

Each part in the VXPRO range is supported with a 5-year warranty and backed by free technical support via phone or WhatsApp through ELTA’s TechASSIST service. Whether it’s an engine management, ignition or electrical component, the focus is always the same: deliver reliability, first time.

"We know how hard it can be for independents to stay competitive in today’s climate,” says Tim Brotherton, Marketing Communications Manager at ELTA Automotive. “VXPRO gives them the tools to match dealer performance without compromising on profitability. It's not just about selling parts — it’s about backing the businesses that keep this industry running."

Don’t Fight the Competition — Be the Competition

VXPRO’s new campaign — Champion the Aftermarket. Be the Competition. — is about reclaiming control. Rather than being pressured into using OE parts that erode profitability, independent garages can now offer an alternative with confidence. VXPRO gives technicians the tools to match reliability at a better price, while still delivering the trust and performance customers expect.

It’s not just about cutting costs. It’s about raising the standard of what the aftermarket can deliver — and proving that independents can be just as capable, just as professional, and just as competitive as any main dealer.

Supporting Workshops from the Ground Up

More than just a parts label, VXPRO is part of a bigger support system. ELTA’s technical backup — including direct phone and WhatsApp support through its TechASSIST service — ensures workshops aren’t left guessing. The aim is simple: keep you moving, keep your customers happy, and keep your margins healthy.

ELTA StockASSIST service works closely with motor factors to ensure easy availability and efficient supply of the VXPRO brand, ensuring distributors are stocked with the most in demand parts with a huge wider range available for next day delivery. So, whether you’re at the trade counter or under the bonnet, ELTA and the VXPRO brand is by your side.

If you’re tired of feeling like the underdog, stop fighting the competition... be the competition.

JOIN US AND BE THE COMPETITION