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September 17, 2018
Automechanika Frankfurt 2018 celebrated its 25th anniversary as the world’s leading trade fair for the automotive service industry. The event brought in new themes and welcomed REIFEN as a co-located show. It also marked a major milestone for ELTA Automotive, which celebrated its own 25th anniversary in style.
ELTA took a prime spot on stand G41 in Hall 3.0, where it showcased its newly launched VisionPRO and VXPRO product ranges to the international aftermarket audience. The event followed a successful UK debut at Automechanika Birmingham earlier that year.
"It’s been a fantastic experience. The response from customers — both new and long-standing — has been overwhelmingly positive. The brand image has really resonated, and feedback on the look and content of the ranges has been exceptional. We’ve also been very pleased with the footfall and level of engagement on the stand." said Managing Director, Ian Hallam, during the Birmingham launch.
In Frankfurt, ELTA aimed to build on that momentum. The team connected with existing European partners and introduced the brand to new distributors from across the globe. Visitors had the chance to get hands-on with the full PRO range, gaining a first-hand feel for its quality and versatility.
The Power of PRO: VisionPRO and VXPRO
VisionPRO impressed with its wide selection of vehicle lighting and vision products—bulbs, wipers, mirrors and more. The range balances premium quality with realistic pricing, offering serious value for independent aftermarket professionals.
VXPRO brought an equally strong showing. Its line-up of engine management, ignition, fuelling and vehicle control components delivers OE-matching performance at an accessible price point.
Together, the See | Sense campaign made its European debut at Frankfurt. The combined strength of VisionPRO and VXPRO showcased ELTA's ability to offer a comprehensive, consistent, and high-quality product range under one trusted name.
Technicians and factors looking to streamline their supply chains took note. ELTA’s PRO brands allow businesses to consolidate a wide variety of lighting, electrical and electronic components, saving time and improving efficiency.
Fast Reactions Win Big
To inject some fun into the event, ELTA ran a competition live from the stand. Visitors went head-to-head to test their reaction times in a quick-fire challenge. The fastest contestant walked away with a brand new Apple Watch Series 3, and bragging rights on the leaderboard!
With strong product launches, high visitor engagement and new international connections, ELTA capped off its 25th year with an event to remember.
For media inquiries, please contact:
Tim Brotherton
Marketing & Communications Manager at ELTA Automotive Ltd