Category
InsightsDate
April 23, 2018
The UK aftermarket has shifted significantly over the past five years. Buying groups now hold greater influence than ever, with the "big three" – GPC (Alliance Automotive Group), LKQ (Euro Car Parts), and Uni-Select (Parts Alliance) – leading the market.
While ELTA is proud to supply all three, their scale gives them access to OE brands at unbeatable prices. Independent motor factors are finding it harder to compete on price alone. That’s where ELTA ASSIST supports aftermarket businesses, offering the tools and services they need to stay competitive.
The Challenge for Independents
With OE prices falling, the gap between OE and premium aftermarket products is shrinking. To survive—and thrive—independent factors must look elsewhere for margin. That means turning to own-brand solutions, exclusivity deals, or better-value product ranges that still meet quality expectations.
Own-brand offers flexibility and control. But when it’s done poorly, with weak product quality, minimal brand support, or no technical backing, it can do more harm than good.
How ELTA Helps Fill the Gap
ELTA Automotive has a proven track record in building and supplying own-brand programmes. The success of XEVO is just one example. That experience puts ELTA in a strong position to support independents looking for smart, sustainable solutions.
We believe this own-brand route will only grow in importance and become a core part of ELTA’s future strategy.
Another Need: Fewer Suppliers, Better Support
Not every factor has the resources to develop a full own-brand range. Many are instead looking to simplify their supply chain. By sourcing more products from fewer suppliers, they can streamline ordering, stock management, and marketing.
This creates demand for an “off-the-shelf” solution: a wide-ranging, well-positioned product offering that’s competitively priced but doesn’t compromise on quality. ELTA is perfectly positioned to deliver this, thanks to our diverse product portfolio.
More Than Products: ELTA ASSIST Aftermarket Support
Crucially, it’s not just about the products themselves, it’s about the support behind them. Through BRANDASSIST, STOCKASSIST, and TECHASSIST, ELTA offers a full-service package that helps customers overcome the day-to-day challenges of competing in a crowded market.
This combination of range, quality, price, and service creates a compelling offer for independents who want to stay competitive without sacrificing standards.
For media inquiries, please contact:
Tim Brotherton
Marketing & Communications Manager at ELTA Automotive Ltd